Program of Best Marketing Practices
| BEST MARKETING PRACTICES May 28-29 2015 | ||
|---|---|---|
| Location: NSC "Olimpiyskiy" Moderator: Oksana Stekhina, Business Development Director, Dentsu Aegis Network Ukraine | ||
| MAY 28 DAY OF BEST MARKETING INNOVATIONS (supported by Dentsu Aegis Network Ukraine)Б | ||
| 9:00 - 10:00 | Registration | |
| 10:00 - 10:10 | Welcome speech from organizer of Conference & Kyiv International Advertising Festival | Maksym Lazebnyk, Chief Executive Officer of All-Ukrainian Advertising Coalition |
| 10:10- 10:20 | Brand-projects of NSC "Olimpiyskiy" | Stanislav Zavodovskiy, Head of marketing department NSC "Olimpiyskiy" |
| 10:20- 10:40 | Innovations in work of agencies & media: automation of online advertising | Katerina Vasilenko, Director of strategic development at Dentsu Aegis Network Ukraine Alexander Yatsenko, Business Development Manager at Dentsu Aegis Network Ukraine |
| 10:40- 11:00 | It`s out of coordinate system | Dariya Kabanova, CEO, Navigator Media |
| 11:00- 11:20 | Insight-based CPA. Launch of credit card "ВСЕМОЖУ" from Renaissance Credit | Мila Krutchenko, Strategic director, AdPro |
| 11:20- 11:40 | Cinemaplanning: refined approach to multiscreen placement from Stella Artoiss | Kseniaya Kalashnik, Strategic director, Vizeum Ukraine Dariya Sellinnaya, Brand manager, SUN INBev Ukraine |
| WINNER CASES 2014 | ||
| 11:40- 12:40 | BUS, DON’T HASTEN! | Ekaterina Pervukhina, Group Account Director AdPro Eugeniya Grechko, Brand manager, Sushiya Roman Romanchuk, CEO, Sushiya |
| Loyalty program case "Freshcard" | Vyacheslav Medvedev, Head of marketing department at network of supermarkets "Brusnichka" Oksana Stekhina, Business Development Director, Dentsu Aegis Network Ukraine | |
| NISSAN MICRALAND | Maksim Kuzmenko, Creative Group Head, Resolution Media Inna Shevchenko, Advertising coordinator of Nissan | |
| 12:50 - 13:10 | How contact price kills innovation? Where the new ways of evaluation of effectiveness can be found? What to do on monday? | Vladislav Polonskiy, Business Development Director, AGAMA communications Valeriya Zaranko, Connect Director, Ipsos Ukraine (advertising testing, brand tracking, media research) Maksim Boritko, Integrated and Media Projects Creative Leader, AGAMA communications |
| 13:10 - 13:30 | Strategists VS Unicorns: 5 myths of strategist's work | Elena Taranskaya & Alena Betca, ONE DAY DREAM TEAM, strategy planning consultants |
| 13:30 - 14:00 | Coffee break | |
| 14:00 - 14:20 | Gold winner in "Innovations" of WOW DONE AWARDS: BRAHM, AIMBULANCE AGENCY | Roman Havrysh, Managing Partner, AIMBULANCE AGENCY |
| 14:20 - 14:40 | Digital is the system of Nutricia | Victoriya Krupskaya-Anisimova, Senior Consumer Connection, Danone Nutricia Early Life Nutrition Artem Sukhoroslov, Head of direct digit, OSD Group |
| 14:40 - 15:00 | Loyalty program in digital times: trends, possibilities and instruments | Andrey Yaroshenko, CEO, New Strategies Group |
| 15:00 - 15:20 | Social Media 2015: effective communication in crisis | Rita Kraskovskaya (Avrutckaya), Social Media Director, AILOVE Russia Nataliya Ushakova, Head of content group, AILOVE Russia |
| 15:20- 15:40 | Tommorow became yesterday | Gatis Rozenfelds, Member of Latvian ADC Club Cofounder and Creative Director at Tribe, Latvia |
| 15:40 - 16:00 | Questions are more important than answers | Janez Rakušek, Executive Creative Director, Luna\TBWA, Slovenia Member of ADVERTISING CAMPAIGNS Jury / Kyiv International Advertising Festival |
| 16:00 - 16:20 | Master class from Krisztian Toth "Digital & Innovations nowadays" | Krisztian Toth, Creative CEO, POSSIBLE CEE, Hungary Chairman of DIGITAL & MOBILE Contest / Kyiv International Advertising Festival |
| 16:30 - 16:50 | #StoryThinking: how native ad helps for brands to tell stories | Vera Chernysh, Media manager, marketing & pr communications expert, partner & creative drector of GLP digital agency |
| 16:50 - 17:10 | Innovatiive educational program "ABC food": bring up a healthy generation of Ukrainians | Viktoriya Trubay, Deputy Head of OSDirect @ OSD Group Nastya Sitnik, OSD Group |
| 17:10 - 17:30 | TARANTINO family. Outsource in loyalty programs | Vyacheslav Sukhomlinov, Managing director, TARANTINO family Valentin Kalashnik, OSD Group |
| 17:30 - 17:50 | Join, measure and conquer: agencies integration for new business results | Nataliya Demidenko, Head of marketing communications department at "Volia" Tatyana Katrich, Managing partner at Media Direction|OMD Dmitriy Adabir, Managing partner at PROVID Olga Buzunova, Client Service Director, Liquid7 |
| 17:50 - 18:00 | Initiative "November 21" and Marketing Media Review | Irina Rubis, СEO, Ekonomika Communication Hub, Chief Editor, Marketing Media Review |
| 19:00 | Best Marketing Innovation Awards Ceremony | |
| 20:00 | Aftershow Party | |
| MAY 29 DAY OF KYIV INTERNATIONAL ADVERTISING FESTIVAL Moderator: Vladislav Polonskiy, Business Development Director, AGAMA communications | ||
| 9:00 - 10:00 | Registration | |
| 10:00 - 10:20 | Special Interest Group - Communication in the Luxury Segment | Helena Khilkova, Official Recruitment Representative of University of the Arts, London |
| 10:20 - 10:40 | How to improve budget? How to create and form brand image with the help of print: exclusive and low-budget? Benefits of online printwork today! | Tatyana Petryk, Director of filial typography network Wolf |
| 10:40 – 11:00 | How general idea can become overmastering than media | Aleksey Demin, Associate Creative Director, Adventa LOWE |
| 11:00 – 11:20 | When 250 thousand voices sing as a single, or how create experiational platform | Yuliya Storchak, Creative Group Head, THINKMcCANN Aleksandr Netrebchuk, Associate Creative Director, THINKMcCANN Olga Kutuzova, Group Account Director, THINKMcCANN |
| Master classes with jury of 16th KIAF | ||
| 11:30 – 13:00 | Freedom in design or servitude of technologies and techniques: | Irina Korotich, Art director, Depot WPF, Russia Jury member od DESIGN Contest/Kyiv International Advertising Festival |
| New Packaging Design Solutions | Orhan Irmak, Chief Creative Director, Orhan Irmak Tasarım, Turkey Chairman of DESIGN Contest/Kyiv International Advertising Festival | |
| Radical Thinking | Tobias Grimm, Executive Creative Director Jung von Matt/Alster, Germany Chairman of FILM & RADIO/PRINT&POSTER/Kyiv International Advertising Festival | |
| Italian jobs | Karim Bartoletti, Partner & Executive Producer, Indiana Production, Italy Chairman of FILM & RADIO CRAFT/Kyiv International Advertising Festival | |
| 13:00 - 13:30 | Coffee break | |
| Block of Videoinstitute of marketing & advertising Moderator: Elena Kustova, Board Member of All-Ukrainian Advertising Coalition of professional education development (ADV Group Ukraine) | ||
| 13:30 – 16:00 | Presentation of Videoinstitute of marketing & advertising | Elena Kustova, Board Member of All-Ukrainian Advertising Coalition of professional education development (ADV Group Ukraine) |
| Brand responsibility as the instrument of marketing communications | Aleksandr Gorlov, Head of Exchange of social advertising, managing partner at CMS Group | |
| Smart is the new sexy. The BIG DATA THEORY ... and practice | Lesya Kuzmenko, Strategy Planning Director, Media Direction|OMD | |
| Inbound marketing | Artem Sukhoroslov, Head of DirectDigit (OS Direct) | |
| Videoadvertising in Internet | Yuliya Tribushnaya, Business development Manager at StarLight Digital Sales | |
| Myths and truth about mobile advertising | Lena Peday, Cofounder, UAMOBILE.NET | |
| Development of marketing site - Landing Page | Aleksandr Gural, Director at GoodPromo | |
| How can all be done by deadline? | Alexey Yuzefov, Managing partner at lemon.ua | |
| Communication channels | Irina Ranenko, Pleon Talan Eugeniy Proskulikov, Strategist PR&GR services, AGAMA communications | |
| Trends of outdoor advertising | Oleg Nevelchuk, General Director, RTM Ukraine | |
| Bussiness from off-line to online. Importance of internet marketing for brands. Brand history of hormann.ua | Yuriy Kopyshynskiy, Head of sales department, WebPromo | |
| 18:00 | Welcome drinks | |
| 19:00 | KIAF Awards Ceremony | |
| 21:00 | Non Consumers Party & Aftershow drinks | |
