He studied philosophy but his first job was assisting a photographer. Than he did fashion design, then illustration. Both photography and illustration introduced him to the advertising industry which he joined in 1997. Not as an art director as you might expect but as a copywriter.

His first agency was Euro RSCG which he left for Grey where he became Creative Director. After five years he went to Saatchi to handle the Orange account than to Ogilvy in 2005. He has been working for many brands from Orange to WWF, from Heineken to Anim’est. 

He was awarded on CLIO (Bronze), LIA (Bronze), D&AD (In Book), CANNES LIONS (Shortlist), CRISTAL FESTIVAL (Cristal), AdPrint (Gold Angel), GOLDEN DRUM (Silver), GOLDEN HAMMER (Grand Prix, Gold, Silver), EFFIE (Silver, Bronze) Ad'Or (Ad'Or) and etc.