Born in Brazil, started his career as Art Director in Fortaleza - Brazil in 1997, the same year he received an award from The New York Festivals for the first time, working for Integra Comunicação. He also worked at NewComm Bates in São Paulo, McCann Erickson Lisbon, FCB Lisbon. He developed ATL and BTL campaigns for clients such as Coca-Cola, Kraft Foods, Beiersdorf, Chevrolet, Portugal Telecom, Nestlè Waters, SCJohnson, Unilever and Monoprix. From 2009 to 2011, Alessandro was a Creative Director at Duda Portugal before moving to Poland with the opening of the Duda Polska office.