Alain started his advertising career over 20 years ago.

He first joined Leo Burnett as Art Director in 1991. Two years later, he co-founded Mind the Gap, a renowned design and communication hot shop. In 1996, Alain took a two-year sabbatical to concentrate on his other passion: playing and composing music. He then came back to the business, working for Saatchi & Saatchi and Grey, before joining Drive Dentsu in 2011, helping raise the network's creative ranking ever since.

Throughout the years, Alain has won top regional and international awards and created work for brands such as Toyota, MoneyGram, DeLonghi, Qatar Airways, Al Arabiya News Channel, Sony, Wonderbra and Philip Morris to name a few.

A jury member in multiple awards shows, Alain still plays music.