Working in the digital advertising for 10 years.
Started as a copywriter at gorni interactive, moved to PUBLICIS E-Dologic as a copywriter, and later on became the creative director for 3 years, working for international clients like Coca-Cola, HP, ORANGE.

In those years he won several awards in international competitions: THE GOLDEN DRUM, FAB AWARDS, TOMMOROW AWARDS, and 2 shortlists in CANNES LIONS and NEW YORK FESTIVALS. For the last years, he is running the digital department at Yehoshua TBWA, focusing on the expansion of his department to the new areas of mobile and integrated content.