Having given up on his childhood dream of being a palaeontologist, he discovered the world of advertising as a copywriter.

In his career, which spans fifteen years, he had notable stints at multinational ad agencies like Grey Worldwide, Leo Burnett and Ogilvy. He has also been dotted with recognition from advertising award festivals across the globe, including Cannes Lions, Clio, D&AD, OneShow and Spikes Asia.

As for all that he has learnt about dinosaurs, he now uses that to fascinate his two little boys.