Gary Robinson is Joint Executive Creative Director of Inferno/FCB, whose clients include Nivea, SKY, Nokia, Oreo, Tuc, NSPCC and Hyundai. Inferno/FCB is one of only ten UK agencies that are on the on the British Government¹s advertising roster and are currently working on Teacher recruitment for the Department of Education as well as The Money Advice Service.

Before joining Inferno Gary was one of the Founders and Creative Director of Farm Communications, a top 50 advertising agency with clients including Daimler Chrysler, the COI, Heinz and Nestle which sold to Cello PLC in 2006.

He started his career working at Chiat/Day in North America and Australia before becoming one of the founding members of St Luke¹s in London and going on to work at HHCL ­ an agency awarded with Agency of the Decade by Campaign Magazine.

His creative campaigns for Tango and The Co-operative Bank were featured in the ŒBrand New¹ exhibition at the V&A and his work for Harley Davidson was recited in Lance Armstrong¹s autobiography.

Gary, together with his partner Owen, was one of the original members of the Coolbrands Council which he served on for five years.