Launch of 16th Kyiv International Advertising Festival!
All-Ukrainian Advertising Coalition is announcing about opening entries of the largest advertising event in Ukraine Kyiv International Advertising Festival. This year the festival format, contest rules, technique requirements and program fully respond on the international standards. In 2015, KIAF will be held for the 16th time, on May 28-29 in Kyiv. According to the KIAF's results Ukrainian creative season 2014/2015 will be completed and the best Ukrainian creative agencies of the season will be announced.
KIAF is the top event for the advertising market in Ukraine and one of the leading European festivals in advertising. The annual event brings together more than 1,500 entries from leading advertising agencies, 500 guests, about 100 titled representatives of the jury – all participants from more than 20 countries in the world.
The festival will be run by an international jury, who are titled and recognized experts in marketing and advertising, professionals of international level.
Participants are asked to pay attention to the significant changes in the contests of the festival. This year there will be 7 contests (in 2014 we had 11 ones):
· FILM & RADIO,
· PRINT&POSTER,
· FILM & RADIO CRAFT,
· DESIGN,
· DIGITAL & MOBILE,
· MEDIA,
· ADVERTISING CAMPAIGNS.
Entries will be judged by 6 juries:
· FILM & RADIO/PRINT&POSTER,
· FILM & RADIO CRAFT,
· DESIGN,
· DIGITAL & MOBILE,
· MEDIA,
· ADVERTISING CAMPAIGNS.
Online Jury evaluates contest entries on the 1-100 point scale. Judges independently of each other evaluate all entries. The weighted average score will help participants to objectively evaluate their entry and the possibility of obtaining awards in future contests.
Each jury will have their Chairman of jury and after online judging he will determine the finalists and winners among all entries. Each Chairman of each contest defines “Gran Prix of contest” and the council chairmen selects the “Grand Prix of the festival” among all gold medalists of festival.
One and the same entry or advertising campaign should be submitted no more than in 2 categories of each contest, except FILM & RADIO CRAFT contest, and DIGITAL CRAFT category in DIGITAL & MOBILE contest and PRINT CRAFT category in PRINT & POSTER contest.
Festival will take place on May of 28-29, 2015 in Kyiv at NSC “Olimpiyskiy”. Festival program includes Best Marketing Practices Conference where Ukrainian and international industry leaders will share the best industry cases, market trends and ideas for future ads development. On Awards Ceremony on May 29 will be declared "The most creative agency" among creative, digital and marketing services agencies.
The festival is included in the creativity and craft rating of the 2014/2015 season where coefficient is 2 (k = 2).
Entries open from 9th of February 2015. Deadline is 24 April 2015.
If you have any questions, please contact Organization Committee by phone at: (+38044) 490-90-30 or via maill: festival@vrk.org.ua (Kateryna Hrabovska), project@vrk.org.ua (Olga Pidgorska).
