Best Marketing Practices: updated program
The “Best Marketing Practices” conference program was unveiled; this conference will be held during May 28-29 in Kiev NSC "Olympic". Please notice, information about the speakers was updated and improved with new names. Accreditation for the event is opened till May 25.
Conference participants will be able to find answers to topical and critical issues in the field of advertising and marketing in turbulence, to learn what challenges will face the market in the coming years, how thanks to creative ideas it is possible to achieve effective results, and which role innovation takes in communication with the modern consumer, and also they will find out what marketing solutions they can use to generate sustainable business models.
Leading specialists of advertising and communication market in Ukraine and from abroad – Companies’ Marketing Directors, Communication agencies CEO Creative Directors will take part in the program.
Conference special
guests will present case studies from their own practices - chairmen and
members of the jury of 16th Kiev International Advertising Festival (Creative
Directors of the leading agencies in Europe, a multiple winner of the
prestigious industrial awards including Cannes Lions).
• Krisztian Toth, Creative CEO, POSSIBLE
(Hungary) will highlight a topic about an influence of Digital Innovations on brand
development.
• About how techniques and technologies will help to hide the lack of ideas and vice versa, how they will help to underline the idea in implementation and presentation of the brand - will talk Irina Korotych, Depot WPF (Russia) art director.
• Orhan Irmak, founder and creative director of Orhanirmak (Turkey) – about importance of a local approach in design solutions for global brands.
• Janez Rakušek, executive creative director in Luna \ TBWA (Slovenia) – about principles of effective communications and correct questions, what is even more important in communication with consumer, than answers.
• Gatis Rozenfelds, Tribe creative solutions
agency co-owner and creative director (Latvia) - will talk about how a business aims should coincide
with variable aims of consumers and laws of market evolution.
You can also find among conference topics cases of successful Ukrainian and international brands:
• Innovations in the work of agencies and media - cases from the practice of Renaissance Credit and Stella Artois
• Successful solutions and tools in the realization of advertising companies. There will be presented case studies of Sushiya, Nissan and "Brusnichka" companies.
• Effective marketing techniques for business - stories from TARANTINO family, Nestle and Volia.
• Creative ideas which help to solve business tasks from companies OmniFarma and Obolon
You can find the full program for the Best Marketing Practices by reference. On the website you can register and find additional information.
Anyone wishing can obtain accreditation to the event via the festival website:
- «FullPass» accreditation provides the opportunity to visit absolutely all activities of the KIAF within 2 days of the festival.
- «Pass, May 28» accreditation includes a visit to the conference Best Marketing Practices May 28, as well as an evening event - awarding ceremony of Best Marketing Innovation contest winners.
- «Pass, May 29» accreditation includes a visit to the conference Best Marketing Practices May 29, as well as an evening event - awarding ceremony of KIAF winners.
See you on May 28-29 in Kiev!
