The program of the Best Marketing Practices
We invite to take part in Best Marketing Practices educational conferences of Kiev International Advertising Festival, the main advertising event of the year to be held on May 28-29 in Kiev at NSK "Olympyyskyi". Registration for the event is open until May 25.
The organizer of the conference, All-Ukrainian Advertising Coalition, is preparing very intensive program, which will cover various areas of advertising – the best marketing practices, introduction of innovative solutions for products and services, the development of creative projects, the usage of effective digital tools and technologies in the communications campaigns. More than 50 speakers from Ukraine, Russia and Europe participate in conference. Among them there are the leading marketing directors, CEO and creative professionals of communications agencies.
One of the key topics of conference will be the role of creativity in modern communications with consumers. Speakers will share an international experience of implementation of creative solutions:
· Tobias Grimm, Deputy Creative Director at Jung von Matt/Alster, Germany: “Radical Thinking”
· Karim Bartoletti, Partner & Executive Producer at Indiana Production,Italy: “Italian Jobs”
· Orhan Irmak, Chief Creative Director at Orhan Irmak Tasarım, Turkey: “New Packaging Design Solutions”
· Iryna Korotych, Art director at Depot WPF, Russia: “Freedom in design or servitude of technologies and techniques”
In nowadays conditions of limited budget advertising experts start to enter new markets and use new tools. Digital sphere is one of the most fast growing niches on the market. That’s why special guests of the conference and the owners of successful international digital-cases will tell about the effectiveness of this channel of communication and the importance of its application for marketing teams of major product brands:
· Krisztian Toth, CEO & Chief Creative Officer at POSSIBLE, Hungary
· Janez Rakušek, Executive Creative Director at Luna\TBWA, Slovenia: “Questions are more important than answers”
· Gatis Rozenfelds,Cofounder and Creative Director at Tribe, Latvia: “Tommorow became yesterday”
One block of program is connected with topic – "The best cases of the market", including the winners of the «Best Marketing Innovations 2014". Case studies will be presented be teams of agencies and clients representatives. Speakers include representatives from the client side - SUN InBev Ukraine, Sushiya, Nissan, Danone, Nestle, TARANTINO family, OmniFarma Kiev, Brusnichka; and agencies side - Dentsu Aegis Network Ukraine, Master AD, UMG, AdPro, Vizeum Ukraine, Resolution OMD, AIMBULANCE, OSD Group, GLP, Adventa LOWE and others.
On the end of the second day of the conference participants will see performances of the leading experts of the advertising and communications market of Ukraine within new educational project of Videoinstitute of marketing and advertising.
On May, 28 at 18:00 the event will end with Awards Ceremony of Best Marketing Innovations, and on May, 29 – Awards Ceremony of the 16th KIAF.
We remind you that all participants of the KIAF competition program will have 1 accreditation for the two-day event including KIAF Awards Ceremony.
The conference program is constantly updating on best-marketing.com.ua, follow the latest news. For participation in conference, please, register on website.
See you in Kiev on Best Marketing Practices!
