FILM & RADIO CRAFT
Contest is open for studios, video and audio production houses, ad agencies and clients as well as individual experts in the following nominations: directors, operators, editors, etc. This contest rewards ads professionals.
Standards of judgement
Jury evaluates ad craft, shown in the process of creating an advertising film, for example, quality of direction, copywriting and editing, the skillful use of music and sound design, depending on the category in which the work submitted. Jury judge execution.
If entry created a pleasant and memorable aesthetic sense, regardless of topic, product, customer or ideas, they can succeed in the category of Craft, even if not received awards in other competitions.
Partner of the contest
Contest categories
Entry requirements
- Each advertisement constitutes one entry.
- The same entry can be entered into any of the Craft categories.
- Advertisements which form a campaign must be entered and paid for as single entries.
- Please carefully check and re-check the credits you have entered. These credits will be published on our website exactly as you have typed them. Credits cannot be altered during judging.
- It will be in your own interest to explain or translate any specific word play or local, social, cultural or political references and nuances.
- Please ensure you do not refer to the name of your agency or any contributing creative companies anywhere on your submission materials with the exception of self-promotion.
Material requirements
Make sure that the version you have uploaded is final and it can be used for judging and shown publicly.
1. Film:
- Film are accepted as a link to YouTube or Vimeo.
- You should upload your film as MOV/MP4 file to YouTube/Vimeo. Please note the file size should be no bigger than 350MB.
- It is in your interests to provide the jury with a high quality file version of your film.
- No agency branding or any contributing creative companies/people must be visible on the entry (e.g. logos, credits etc.) except for self-promotion entries.
- All films should have 1/2 second black before and after the entry.
- Films must be submitted as they originally aired and in the original language. You are required to subtitle entries in English (for non-English language entries) so that they can be more easily understood by the jury.
Dubbing is not accepted, all visible speech must be subtitled.
We do accept translated voiceovers. If you are submitting a subtitled version, you must ensure that the script used is identical to the original ad. It is not permissible to substitute names, places or events for ones more relevant to an English-speaking audience.
- Cultural Context: If your idea relies on an idea that is culturally specific, we strongly advise you to include a slate at the beginning of the reel. It will be in your own interest to explain or translate any specific word play or local, social, cultural or political references and nuances.
- For films over 3 minutes we require a 60 second edit.
- You may also supply case film as additional supporting material. Provide case films only to show production processes.
Encoding standards:
It is strongly recommended that you submit your film in 16:9 format.
Encoding mode: multi-pass dimensions are recommended.
MOV/H.264 | MP4/H.264 | |
4:3 or 16:9 | 720x576 | 720x576 |
1024x576 | 640x480 | |
640x480 | ||
854x480 | ||
HD 720p | 1920x1080 | 1920x1080 |
2. Audio:
- We require one digital file for each entry, strictly in the following format: MP3 Format.
- The MP3 specification for Radio entries is as follows: Bit rate 128 kbps, Compression ratio 11:1 File size should not exceed 3MB.
- The maximum length for each entry is 180 seconds.
- All entries MUST be submitted in the original language of the ad.
If the original language is not English, we strongly recommend that you also submit an English language version of the ad.
If an entry is submitted ONLY in English from a country where English is not the mother tongue, we may require proof that the ad has always and only aired in English.
All submissions must be supplied as originally transmitted, with no additions or alterations. Any translated ads should be exact translations of this original ad, not an updated or amended version.
If your entry requires an explanation please provide this in the creative idea text field. DO NOT add a verbal explanation to the MP3 file.
If supplied, the English language version MUST be an exact translation of the original. Both the script and the sound effects used must be identical to the original, and it is not permissible to substitute names, places or events for ones more relevant to an English-speaking audience. Therefore, it will be in your own interests to explain or translate any specific word play or local, social, cultural or political references and nuances in the creative idea text field.
Each version of the ad MUST be submitted as a separate MP3 file. When submitting two versions of the ad, please ensure you do not include both versions in one file.
- Written Script: All entrants must submit a full and accurate English script for each ad entered. Please note that these scripts will be read by the Jury, and must be provided accurately and in full.
- You may also supply case film as additional supporting material. Provide case films only to show production processes.
Entry fee
|
1-10 entries: |
1500 UAH/ |
5000 RUB/ |
60 EUR |
|
11 and more entries: |
1250 UAH/ |
4165 RUB/ |
50 EUR |
Please pay attention, prices are not include taxes.
Entry deadline
April 30, 2015
