ADVERTISING CAMPAIGNS

Partner of the contest


Contest categories

G-1. Integrated Campaigns
Advertising campaigns and programs, which used 2 or more types of media and/or marketing communications.
G-2. Content Ideas
This category means the creation of, or natural integration into, original content by a brand. Entrants will show how a brand has successfully worked with entertaining and engaging content for their audience. This could be the creative content that leverages a single media channel, such as web video or broadcast, but may also use multiple platforms to deliver content to audiences across various channels, including: radio, magazine, books, gaming, music, video, mobile, social, blogs, experiential events, and more.
G-3. Product Ideas
This category means the applied use of original products (including promotional gifts and samples, guerrilla marketing accessories, promotional items, etc.) in aiding the communication of a brand with audience. This could be also creation or modification of the advertised product of a brand for engaging target audience. Use of ambient media also is appropriate for this case.
G-4. Best Use of Technology
G-5. Creative Strategy

Entry requirements

- Each campaign constitutes one entry.


- Each entry can be submitted into the several categories, but no more than in 2 categories (2 times). If entry is entered more than once it is highly recommended that the presentation of each is tailored/adapted to highlight the elements most relevant to the chosen categories.


- Please carefully check and re-check the credits you have entered. These credits will be published on our website exactly as you have typed them. Credits cannot be altered during judging.


- It will be in your own interest to explain or translate any specific word play or local, social, cultural or political references and nuances.


- Please ensure you do not refer to the name of your agency or any contributing creative companies anywhere on your submission materials with the exception of self-promotion.

Material requirements

Please make sure that the version you have uploaded is final and it can be used for judging and shown publicly. 


All entries should be submitted as:


1. One presentation image strictly in the following format:

Jpeg, 150 dpi, RGB and A4 size.


This Presentation Image will be a summary of your entry and MUST be contained on one image. This presentation should contain some key visuals and a simple, clear summary in English of the written part of your entry. There must be no more than 100 words in total on this presentation image (excluding words contained in visuals). 


2. Case Film 


- Case film are accepted as a link to YouTube or Vimeo. 

- You should upload your case film as MOV/MP4 file to YouTube/Vimeo. Please note the file size should be no bigger than 350MB.

- No agency branding or any contributing creative companies/people must be visible on the entry (e.g. logos, credits etc.) except for self-promotion entries.


Please supply 2 versions of your case film, as follows:


- Long version: 2 minutes long


This case film will be viewed by the Jury during voting and could be used if your entry is a winner in post-Festival promotions. This case film should contain some key visuals - video, still images or any other appropriate footage to best explain the campaign with a simple, clear commentary in English.


- Short version: 30-45 seconds


Additionally, you should supply a shortened/edited version of 30-45 seconds which would be shown at the awards ceremony in the event that the entry is a winner. This should again contain some key visuals and a simple clear commentary in English summarising the written part of the campaign.


Encoding standards:

It is strongly recommended that you submit your film in 16:9 format.

Encoding mode: multi-pass dimensions are recommended.

  •   
     

       MOV/H.264

       MP4/H.264

    4:3 or 16:9

       720x576

       720x576

     

       1024x576

       640x480

     

       640x480

     
     

       854x480

     

    HD 720p

       1920x1080

       1920x1080



3. Supporting Material

You may also supply relevant support material, depending on the campaign you are submitting. The jury will not have time to evaluate excessive supporting materials so please send only the most relevant and useful support materials. All supporting materials should be supplied in the following formats:


- All JPGs (incl. proofs or photos) must be 150 dpi, RGB and A4 size.

- All video material should be uploaded as MOV/MP4. 

- All audio files should be uploaded as MP3 files.

- All websites or online materials must be submitted via a URL, even if only posted temporarily for the purpose of the judging.


Entry fee

1-10 entries:

1500 UAH/

5000 RUB/

60 EUR

11 and more entries:

1250 UAH/

4165 RUB/

50 EUR

Please pay attention, prices are not include taxes.

Entry deadline

April 30, 2015